We love to play in the sun - who doesn’t?! But we also want to protect our skin from the damaging UV rays without the greasy feeling of your typical sunscreen. In 2010 Sun Bum was created as a high quality lifestyle brand of sun care products. They focused on formulating product for people who live and love in the sun. The brand captures the essence of the outdoor lifestyle, while protecting your skin. At Apex Outfitter, we love that Sun Bum is still a small, local company based out of beautiful, sunny Cocoa Beach, Florida - where they make a serious sunscreen we can trust to protect ourselves, our kids, spouses, and friends.