Smith Optics

by Kyle Denis August 01, 2018

We are excited to announce we are now a retailer of Smith Optics. Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the first ever goggle that featured a sealed thermal lens and breathable vent foam - which revolutionized powder skiing. Smith began the company at the kitchen table, building prototypes with friends to trade for lift tickets while traveling to test out the products. From kitchen tables to international store - Smith has quickly become a worldwide brand, where they continued to grow as the iconic company they are today.

Smith built a company that has set the standard for high performance eyewear, goggles, and helmets. Over the years, Smith Optics became known for its patented Slider and PivLock series sunglasses, the most innovative interchangeable lens, and the recent ChromaPop lens. The ChromaPop lens, which can be found at Apex Outfitter, offers unmatched polarization, clarity, and color enhancement. Smith Optics prides itself on innovative, durable, top-quality products - which is why it is a frequently requested brand at Apex Outfitter. From biking and climbing to skiing and surfing, Smith Optics has a roster of athletes that support and represent its brand. Testing the design, performance, and coloration of the products, they help to give Smith a competitive edge. As they say at Smith Optics, “It’s easy to make a great product when you love what you do.” Clearly, they are passionate about what they do and who they do it for. So, check out our collection of Smith Optics sunglasses in store in Apex, NC or online atwww.apexoutfitter.comfor sun protection that is a step above the rest.

Kyle Denis

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